I'm a fractional sales leader for companies built on audiences. I build pipeline, close deals, and create revenue infrastructure where it doesn't exist yet.
I sit between creators and brands, bringing strategic thinking and real sales infrastructure to both sides of the partnership.
You've built something people pay attention to. I help you convert that into partnerships that are structured right, priced right, and don't leave value on the table.
I help companies identify, evaluate, and build partnerships with the talent and platforms that actually move the needle, with deal structures that protect your investment.
I don't hand you a playbook and disappear. I work inside your business until the revenue shows up.
I map your current revenue, partnerships, and pipeline. I identify what's working, what's underpriced, and where the gaps are.
I develop outbound strategy, pitch materials, pricing frameworks, and target lists, then start working the pipeline myself.
I negotiate, structure, and close partnerships that are built to last. Not one-off deals that disappear next quarter.
"Attention is everywhere. Revenue infrastructure isn't. I build the bridge between the two."
Max Polisar
Interesting things happening in the creator economy, plus my own takes when I have something worth saying.
Roberto Blake's comprehensive 53-section annual report. $254B global market, YouTube's $100B creator payouts, 80%+ AI adoption, brand shift to micro/nano influencers, and the rise of the creator middle class.
Little Dot Studios' data across 100,000 videos and 1 billion hours watched shows TV-length content (40-60 min) dominates watch time and revenue on YouTube. The more YouTube is watched on TV, the more fans want TV-like content.
John Brewton applies Charlie Ellis's investing classic to the creator economy. Most creators are playing a game structurally stacked against them. The way out is to stop chasing followers and start building a real business.
Deal volume rose 17.4% year-over-year to 81 transactions in 2025 as PE firms and strategics raced to strengthen creator relationships. Average transaction sizes increased meaningfully.
AI pressure, platform shifts, and demands for measurable performance will collide with creators' push for control, defining where investment grows and where it strains.
Creator economy ad spend is forecast to hit $43.9 billion in 2026. Paid amplification of direct partnerships is where the bulk increases are coming from, up 48-56% year-over-year.
How creators expanded beyond social platforms into media, commerce, and live experiences. A data-driven look at the trends shaping the industry heading into 2026.
U.S. creator ad spend projected to reach $37 billion in 2025, up 26% year-over-year. Nearly half of all creator ad buyers now consider creators a "must buy" channel.
Survey of 3,000 creators reveals a shift toward greater control, smarter monetization, and increased AI use. 98% have set business goals, 95% are leaning into direct-to-fan models.
Whether you're a creator looking to scale revenue or a brand looking for the right partnerships, I'd like to hear what you're working on.